As AI normalizes, it is proprietary external signals — not bigger LLMs — that offer the real edge.
For the past two years, the AI race has been defined by size. Bigger models. More parameters. Faster GPUs. But as enterprise adoption matures, a quiet shift is underway, from model size to signal quality.
In other words, the winners won’t be the companies with the largest models. They’ll be the ones with the cleanest, most contextual, and most proprietary signals feeding them....
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