Pricing Models Ignore Rapid Real-World Shifts
Most dynamic pricing systems rely on historical data, competitor scraping, or internal signals. But real demand is driven by what’s happening in the physical world. Concerts, games, weather, and other disruptions have immediate impacts on demand. Without this context informing your pricing strategy, you’re reacting to the market rather than shaping it. The result? Missed spikes, mispriced inventory, and margin left on the table.
