Know exactly where events impact your business

Predicted Impact Area replaces one-size-fits-all polygons with a demand-calibrated boundary that is geography-aware, terrain-sensitive, and tuned to your industry.

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What is it?

Automatically find the sweet spot for your locations, in your industry

Your proximity to events and the impact these events will have varies by business and location. You want to identify impactful events specific to your business, which is hard when you're not sure exactly where to draw the line for your catchment area. A demand-calibrated boundary that stretches where roads flow freely, contracts around impassable terrain, and is tuned to how your industry attracts customers.

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Predicted Impact Area overview screenshot
Methodology

Three data layers. One precise boundary.

The Impact Area model combines real demand data, travel science, and geographic intelligence to generate a polygon that reflects how and where your customers actually come from.

01 — Industry Demand Data

Calibrated on real demand, not heuristics

Boundaries are derived from $7T+ in real demand data spanning accommodation, QSR, retail, parking, and more. Each industry has distinct customer draw patterns — the model captures this at a per-location level.
02 — Travel Isochrones

How people actually move, not straight-line distance

Rather than measuring distance from a point, the model uses isochrones — the area reachable within a realistic travel time. Highways extend reach; dense urban grids and geographic barriers constrain it.
03 — Geographic Features

Terrain that people can't cross is excluded

The polygon automatically avoids oceans, lakes, rivers, and impassable land. Your impact boundary only covers areas where event-driven demand can realistically reach your location.
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Predicted Impact Report

Unlock increased event relevancy now

External events drive 60% of demand volatility. See Predicted Impact Area in action now with the Predicted Impact Report, you can instantly see which events are driving your demand, ranked by predicted impact. Enter a business or location to get a free, tailored report.

Get your free Impact Report
Predicted Impact Report screenshot

Customer Stories

Forecasting gets results

Leading companies use PredictHQ Forecasts to improve demand planning, dynamic pricing, and operational decisions with event-aware, explainable forecasts.
Explore use casesMore customer stories
Erica Quintana
Erica Quintana
Marketplace Operations Manager, 
Instacart
With PredictHQ the guesswork is gone, and we can clearly see where disruptions in delivery may arise, helping us deliver orders on time while cutting our manual research time by 50%.
Read Instacart Story

Don't be left in the dark

Harness the power of real-world events

Knowing the impact of incoming events will transform your business. RideLondon brings 280k people and $32 million to the city each year - and that's only one event.

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    data points enriching
  • 0
    events across
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    cities, accessed via
    1 API

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