NFL Draft 2025 Expected to Generate $76 Million in Spending, According to PredictHQ

Published on April 16, 2025
Kris Nguyen
Kris Nguyen
Marketing

NFL Draft 2025 Expected to Generate $76 Million in Spending, According to PredictHQ

The NFL Draft 2025 in Green Bay, Wisconsin, is expected to bring a surge in economic activity across the city. PredictHQ predictive models are forecasting $76 million in local consumer spending around the event from April 20 to April 28. This spending includes major increases across accommodation, dining, and transportation, as the event draws hundreds of thousands of fans to Lambeau Field and the surrounding area.

What is the Economic Impact of the NFL Draft?

Football fans go all in on the NFL Draft — it’s the Super Bowl of the offseason. When hosted in a football-centric city like Green Bay, the influx of fans and media creates a massive spike in local economic demand. 

PredictHQ forecasts that the 2025 NFL Draft will generate $76 million in local consumer spending, including accommodation, dining, and transportation — a surge that businesses must prepare for well in advance. PredictHQ’s demand intelligence data, which helps businesses forecast demand surges caused by real-world events, is used by companies across retail, accommodation, and restaurants industries to plan with precision. By processing over $5 trillion in demand data globally, PredictHQ can provide the industry’s most accurate demand predictions for the world’s largest compilation of real-world events. While the NFL Draft officially runs from April 24–26, Predicted Impact Patterns reveal that the event’s impact on retail, hospitality, and transport businesses in Green Bay will span from April 19 through May 1. Tens of thousands of fans, media crews, and vendors are expected to arrive early and stay late, drawn by a full week of festivities — including fan experience zones, sponsor activations, and the main stage events at Lambeau Field.

Local Spending Breakdown: Where the $76 Million Will Go

For the NFL Draft, PredictHQ’s models break down the predicted spend by category:

🏨 Hotels: Early Bookings & Premium Pricing

PredictHQ predicts over $55 million in spend on accommodation alone; hotels in Green Bay and neighboring areas are expected to operate at or near full capacity. 

🍴 Bars & Restaurants: The Perfect Draft (Pun Intended) 

With over $15 million in expected dining spend from hungry fans, restaurants and bars near Lambeau Field and in the Titletown District should prepare for heavy foot traffic, large parties, and long waitlists. 

🚗 Transport & Rideshare: Surge Pricing and Route Optimization

From airport transfers and rideshare demand to public transportation and parking, over $6 million is expected to be spent on local travel during the NFL Draft. 

How Businesses Can Prepare for the NFL Draft 2025

Businesses can use PredictHQ’s demand intelligence platform to:

  • Forecast spikes in demand at specific locations and dates

  • Adjust staffing and inventory levels with confidence

  • Launch timely marketing and promotions for NFL Draft fans

  • Optimize pricing and logistics based on real-time data

Our platform enables companies to plan for surges before they happen by identifying which events will drive demand, where, and how much.

Millions Expected to Watch NFL Draft at Home

While Green Bay will be the center of attention, millions more will be watching the NFL Draft on TV across the U.S. We’ve seen this before — as explored in our 2020 blog post on live sports demand, PredictHQ’s specialised Live TV events API predicts viewership and the resulting impact for individual NFL games nationwide. Sports broadcasts drive nationwide spikes in food delivery and grocery sales, with surges in demand for:

  • Pizza, wings, and other fan-favorite foods

  • Alcohol and beverage delivery

  • Catering and watch party supplies

Businesses can use PredictHQ’s viewership predictions to stock appropriately and serve NFL fans from coast to coast.

Why PredictHQ for Demand Forecasting?

PredictHQ is the global leader in predictive demand intelligence, offering accurate, scalable insights that empower brands to forecast demand from real-world events with confidence. From the NFL Draft 2025 to the Super Bowl, concerts, festivals, or weather-driven surges — our customers rely on our AI-enhanced platform to prepare smarter, respond faster, and grow revenue.

Our data is:

  • Enriched with 18 different categories of event data

  • Available with location and time-specific granularity

  • Proven accurate, with a 97% average model accuracy rate

Some of the world’s top businesses from Domino’s to Marriott use PredictHQ to:

  • Anticipate demand by region

  • Plan labor and logistics

  • Optimize pricing

  • Prevent lost revenue from under-preparation


Learn More

Want to help your business capitalize on events like the NFL Draft in Green Bay? Book a demo with PredictHQ today and start making data-driven decisions.