116.8 million Predicted to Watch 2025 Super Bowl LIX – Chiefs vs. Eagles
Predicting Super Bowl viewership accurately since 2021
Since 2021, PredictHQ has accurately predicted the Super Bowl's viewership with an average accuracy of 97.5% and has been the first to publicly share these numbers. We’re doing that again this year for the surprising rematch of 2023 between the Kansas City Chiefs and Philadelphia Eagles
You heard it here first - we are predicting 116.8 million viewers will tune in on game day. PredictHQ machine learning models have released their predicted viewership for the Super Bowl. The 116.8 million viewers combined with $76.2 million in local spending, the 2025 Super Bowl LIX in New Orleans is expected to set records.
How have we done this? We go into more detail here, but in short, PredictHQ uses years of verified and enriched events, historical data, and machine learning algorithms to analyze factors such as timing, location, and overlapping events—ultimately generating highly accurate forecasts of live TV viewership. As a result, we have achieved the following viewership accuracy for the Super Bowl over the last four years:
2024: 127.5M predicted viewership vs. 123.4M actual (96.7% accuracy)
2023: 112.9M predicted viewership, 113M actual (99.9% accuracy)
2022: 117M predicted viewership, 112.3M actual (96% accuracy)
2021: 96M predicted viewership, 96.4M actual (99.6% accuracy)
Domino’s and Chipotle use PredictHQ demand intelligence and event data to prepare for the impact that mega-events like the Super Bowl have on their businesses.
What viewership data means for restaurants across the nation
From wings and pizzas to chips and dips, food and beverages are a major part of the Super Bowl-watching experience. According to the latest consumer spending data from the National Retail Federation (NRF), over 113 million people plan to throw or attend a party for the big game, and another +17.6 million plan to watch the game at a bar or restaurant.
The demand surge for restaurants preparing for the big game day can look like:
Prepping back-of-house hours before the Super Bowl game starts
Read: How Restaurants are Predicting Orders Before They’re Placed
However, not all restaurants will see the same demand surge. For example, ice cream shops or steak houses may see stagnated or even decreased demand during the duration of the Super Bowl. But, don't fret - businesses that can predict a lull in demand can also prepare effectively by scheduling less staff, adjusting store hours or finding ways to be relevant for the Super Bowl.
Don’t make the guesswork and assumptions yourself. Let us help you.
Recommended: Get a Free Demand Analysis from our team by scheduling a demo today!
Over the years, we’ve processed over $5.3T of demand, building a powerful demand correlation and prediction tool that will connect the dots on how different event categories impact your business (whether positively or negatively).
Demand is different by location, industry and time. We know this, which is why we built Beam to prove what events will impact your business specifically vs others. At scale. Learn more about how it works: https://www.predicthq.com/beam
The Super Bowl's economic touchdown across the US
The Super Bowl captivates millions of viewers worldwide, yet beyond the game itself, this iconic event has a profound impact on several industries every year. It’s why companies like Lighthouse, a hotel management company, restaurants like Domino’s and Chipotle, and transportation companies, Uber and Instacart leverage PredictHQ demand intelligence and event data to make key business decisions that drive increased revenue and delightful customer experiences.
The economic impact of the big game touches several other industries as well:
Retailers: Preparing front-of-store merchandising with Super Bowl game day necessities: Team paraphernalia, hand warmers, gloves, and more!
Travel & Tourism: Fans visiting New Orleans have intentions beyond watching the big game. They want to experience the city and it’s thriving culture. Travel and tourism can welcome new visitors with the Southern Hospitality with exciting activities.
Marketing agencies: The Super Bowl 2025 is just one major event that is happening on Sunday, Feb 9th. Imagine the small to mid-scale events that are happening all over New Orleans. All these are captured in our platform. Marketing agencies can leverage these insights to build a proper OOH strategy for billboard placements.
Looking beyond viewership - how the host city of New Orleans will benefit from the Super Bowl
Viewership is only one data point that points out the scale of events like the Super Bowl. Outside of fans uniting to watch the big game day or just to watch the ads or the half-time show, fans are flying from around the world into New Orleans, creating a significant impact on the local economy for the host city of New Orleans. This year, our models are predicting $76.2M in local consumer spending across the following sectors:
Accommodation: US$66.1M
Restaurants: US$8.6M
Transportation: US$1.6M
At the core, events like the Super Bowl drive an increase in demand specifically for businesses in accommodations, like hotels, restaurants and bars, and transportation services. Demand doesn’t just happen on the day of the event. Typically there is increased demand multiple days before an event is expected to occur as eventgoers get settled.
PredictHQ’s predictive intelligence shows that demand is set to begin surging in New Orleans from Feb. 3, 2025 with a roster of exciting events with loads of attendance building up to the big day.
Feb. 3: Super Bowl Opening Night
Feb. 4: Barstool The Dozen - Big Game Classic
Feb. 5: Super Bowl Experience Presented by Panini
Feb. 6: Loud Luxury Concert
Feb. 7: Louisiana Culture Festival
Feb. 8: Taste of NFL and Bert Kreischer, Nikki Glaser, Tony Hinchcliffe & Adam Ray as Dr. Phil
Feb. 9: Game Day: Super Bowl LIX: Chiefs vs Eagles
Fun Facts About the Venue: Caesars Superdome
The Superdome has a capacity of about 74,295 for football games.
The Superdome has hosted more Super Bowl games than any other venue, this will be the 11th time
Taylor Swift's three-day concert series at the Superdome set records for attendance and revenue.
Why so many are tuning into the Super Bowl this year
Kendrick Lamar is performing the halftime show
Chiefs head coach Andy Reid spent over a decade as head coach of the Eagles
Rivalry: The Chiefs had defeated the Eagles the last time they played in 2023
Kansas City, already considered a Dynasty with their fifth appearance and three wins in the last six years, is on the verge of becoming the first team in NFL history to win back-to-back-to-back Super Bowls
These teams also have one of the largest fan bases e.g. they are 4th and 5th respectively
Saquon and Mahomes are the two highly searched players on both teams
Take meaningful action to capitalize on the impact of events relevant to your business
The Super Bowl is a great example of a mega-event that shapes the economy, but every day there are thousands of events happening globally. And when these events of varying size overlap, they present a massive opportunity for local accommodations, restaurants, and transportation companies to take advantage of demand volatility.
Companies across industries use PredictHQ data to predict event-driven demand with accuracy and align their operations to match at scale. Join the ranks of companies using intelligent event data to predict and capitalize on every opportunity.
