February 8, 2026 will trigger one of the largest single-day demand surges in Bay Area history.
PredictHQ forecasts $63,311,342 in event-driven spend tied to Super Bowl LX, flowing across accommodations, restaurants, and transportation surrounding Levi’s Stadium — on game day alone. Of that total, $51.8M is projected to hit accommodations, before accounting for the multi-day travel and event buildup across San Francisco, San Jose, and Santa Clara.
Capturing this revenue will not come down to luck. It will depend on understanding where demand originates, how it moves geographically, and which event clusters amplify pricing power in the days leading up to the Super Bowl.
To optimize revenue, revenue managers and leaders need data to understand where this money is coming from and how it will move across the Bay Area for a record breaking month and quarter....
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