Is your business ready for the Caitlin Clark effect?

Caitlin Clark brought millions to Iowa's economy

As women’s college basketball’s all-time leading scorer, Caitlin Clark’s star power is known in Iowa for breaking attendance and viewership records. Attendance levels for all Hawkeye women’s basketball games were nearly the times higher than before she joined the squad, growing from about 125,000 to 350,000 attendees.

Hawkeyes games in Iowa have driven millions in local spending each night, and a single Hawkeyes game outside the state at Beaver Stadium in Pennsylvania drove $9.5 million dollars in spending for accommodations, restaurants, and transportation, proving the Caitlin Clark effect transcends location.

Now that she’s playing for the Indiana Fever, local businesses in Indianapolis need to be aware of the demand her games will bring, so they can capitalize on this effect. Stay ahead of the curve with predictive demand intelligence, which tracks 19 categories of events worldwide, including college basketball and WNBA games. Businesses use this data to make actionable predictions and align operations with consumer behavior and local demand patterns at scale.

Use PredictHQ to predict the unpredictable and stay ahead of demand volatility, so you can:

• Identify demand catalysts to improve supply chain efforts and inventory levels
• Unlock better targeting and timing for your ad campaigns with privacy-safe event data
• Be aware of impactful events in advance and adjust prices sooner
• Reduce labor costs and improve profitability by scheduling around events
• Use event data to enable your AI models with contextual real-world dataAnd more

💡 Master predictability at scale: Prepare for massive fluctuations in demand with relevant event insights

Tap into local event impact to capture revenue streams at scale

The WBNA is quickly growing in popularity. With star players like Caitlin Clark joining the league, businesses near Gainbridge Fieldhouse in Indianapolis are sure to see higher demand levels, as well as cities hosting Indiana Fever away games.

When major sports events are taking place, local businesses see increases in demand that are difficult to meet without adequate preparation. Sports events typically attract swarms of excited people, increasing local demand for transportation, accommodation, restaurants, parking, and more.

It’s essential for businesses across industries to be prepared for womens basketball games and other major demand drivers. By using predictive demand intelligence, you can take advantage of the opportunity presented by impactful events such as the Indiana Fever games.

💡 See what events are nearby you today: Easily search for upcoming local events near you to understand potential future impact

Master predictability across all of your business locations

Caitlin Clark basketball games have a massive impact, but so does the combined impact of other sports games and smaller events. These events may not always make headlines, but their collective impact should not be underestimated. In fact, when you consider the cumulative effect of these smaller events over time, their influence can be just as significant, if not greater, than that of a single major event.

By offering a comprehensive view of the entire event landscape, PredictHQ empowers businesses to make informed decisions and strategically plan for the future. Whether it's an Indiana Fever game, a baseball game, or a community event, every event has a role to play in shaping demand and driving consumer behavior.

For example, Instacart uses PredictHQ to avoid event-driven disruptions and optimize grocery transactions for millions, global travel booking company Launchtrip uses PredictHQ event data to identify valuable events for their users, and ParkMobile uses our intelligent event data to boost parking reservations.

Join the ranks of leading companies using predictive demand intelligence

Our customers, from Uber to Domino’s Pizza to Accor Hotels, use our web application and APIs to identify which of the hundreds of thousands events each week will impact their demand — so they can create dynamic and accurate plans for staffing, inventory, pricing and other core functions across locations.

💡 Get started: Track WNBA games and other events impacting your business