Super Bowl LX Will Drive $63M in One-Day Demand around Levi’s Stadium — Here’s Where the Revenue Will Land

February 8, 2026 will trigger one of the largest single-day demand surges in Bay Area history.

PredictHQ forecasts $63,311,342 in event-driven spend tied to Super Bowl LX, flowing across accommodations, restaurants, and transportation surrounding Levi’s Stadium — on game day alone. Of that total, $51.8M is projected to hit accommodations, before accounting for the multi-day travel and event buildup across San Francisco, San Jose, and Santa Clara.

Capturing this revenue will not come down to luck. It will depend on understanding where demand originates, how it moves geographically, and which event clusters amplify pricing power in the days leading up to the Super Bowl.

To optimize revenue, revenue managers and leaders need data to understand where this money is coming from and how it will move across the Bay Area for a record breaking month and quarter.

Why the Impact of Super Bowl LX Far Exceeds Santa Clara Alone

The economic footprint of Super Bowl LX covers over a 50-mile radius around the Bay Area including primary hubs in San Francisco and San Jose. The majority of high net worth fans and corporate sponsors are captured within San Francisco until the day of the event where they move south to Santa Clara to attend.

With Levi’s Stadium hosting over 75,000 attendees, there will be a “black hole” effect of demand that pulls accommodation inventory across surrounding cities in Sunnyvale, San Jose, and Mountain View. And the ability to pull intelligent event data into your pricing models will help you understand the premium based on the compression of other cities.

The Bad Bunny Halftime Show Making Cultural Impact

Bad Bunny’s performance is a historic moment of recognition as the first male Latin artist to headline the stage exclusively in Spanish. Locally, the Super Bowl is now being dubbed as “The Benito Bowl” as a regional celebration of Puerto Rican and Latin culture.

Across the Bay Area, venues like Teeth Bar, Fluid510, and Victory Hall are hosting “Benito Bowl” watch parties. These watch parties will be high energy cultural hubs where people will go watch the game and halftime show signaling a shift in how the Super Bowl is celebrated in the city. This doesn’t include the week-long events leading up to game day.

Bad Bunny Themed Events:

February 4, 2026: Bunny Bowl Pre-Party at Providence

February 5, 2026: Bad Bunny Look-a-like Contest on Valencia Street

February 6, 2026: Super Bowl Bad Bunny Paint Party

February 6, 2026: Bad Bunny’s Official DJ Live at Origin Nightclub

February 7, 2026: Bad Bunny Bowl

This cultural shift creates a unique opportunity to move beyond the “NFL Fan” archetype when planning accommodations, travel, and food. Guests coming to celebrate The Benito Bowl will want to find high energy, cultural hubs aligned with this historic atmosphere. It will become a core pillar of the region’s identity.

Solving the Lead Time Dilemma

A primary frustration for most revenue leaders is knowing exactly when to increase prices to avoid leaving money on the table.

Standard business travel typically has an 11-day lead time, but mega events like Super Bowls see booking surges starting as soon as it is announced, up to 30-60 days in advance.

PredictHQ demand intelligence shows that demand is set to begin February 3, 2026 up to February 7,2026 with a roster of exciting events with loads of attendance building up to the big day.

Super Bowl LX Event Clusters Driving Multi-Day Demand Across the Bay Area

San Francisco Cluster

February 3 - 7, 2026: Super Bowl Experience | PredictHQ Analysis on the Super Bowl Experience

February 5, 2026: Madden Bowl | PredictHQ Analysis on Madden Bowl

Feb 5, 2026: Illenium | PredictHQ Analysis on Illenium

February 6 - 7, 2026: Super Bowl LX Studio 60 | PredictHQ Analysis on Super Bowl LX Studio 60

February 6, 2026: Calvin Harris and Diplo | PredictHQ Analysis on Calvin Harris and Diplo

February 7, 2026: Dave Chappelle | PredictHQ Analysis on Dave Chapelle

February 7, 2026: R&B and Ribs Pre-Party with T-Pain, Sean Paul and more | PredictHQ Analysis on R&B and Ribs

San Jose / Santa Clara Cluster

February 2, 2026: Super Bowl Opening Night | PredictHQ Analysis on Super Bowl Opening Night

February 6, 2026: Kehlani | PredictHQ Analysis on Kehlani

February 7, 2026: Dom Dolla | PredictHQ Analysis on Dom Dolla

February 7, 2026: Max Amini | PredictHQ Analysis on Max Amini

Impact starts as early as February 5th

Based on PredictHQ’s regional event calendar, you can see demand start as early as February 5th, which could allow accommodations to implement 3 to 4 night minimum stay requirements to maximize the total revenue per guest. This will allow you to capture people booking events leading up to the main event.

Beyond Rooms: Transportation and Restaurant Revenue Will Spike on Game Day

Data doesn’t just help you price your rooms. It can help guide other high volume secondary revenue streams.

PredictHQ forecasts over $1.35M in transportation spend in the region on game day alone. This could mean your valet and shuttle services could be under extreme pressure, requiring additional headcount to keep up with the demand and avoid guest frustration.

On top of that, your restaurant, room service, and catering services must be staffed for peak capacity. $10,096,751 is projected to be spent on dining and restaurant services.

Super Bowl LX is a Rehearsal for the 2026 FIFA World Cup

Super Bowl LX is a bit of a rehearsal since the Levi’s Stadium will also host the FIFA World Cup for weeks in June.

This means the logic you apply to Super Bowl LX, like tracking event clusters, managing regional spillovers, and utilizing predictive data, will be the foundation of the World Cup strategy. Using PredictHQ enables you to fine-tune your strategy with “hidden” events that bigger news sources miss—things like smaller corporate events—which could have an impact on your bottom line.

Transforms the complexity of global events into accurate demand intelligence your models are missing

Traditionally, revenue leaders look at year-over-year projections and base their forecasts on what happened last year. While historical data provides a base case, it does not account for the massive swings in demand that a Super Bowl creates. Without a more dynamic view, you risk being too conservative and missing out on peak revenue, or being too aggressive and failing to plan for potential dips in your usual business. By understanding the $51M accommodation opportunity and the unique demand drivers like Bad Bunny, you can move from reactive pricing to proactive revenue management.

It’s why companies in the accommodation, restaurant, and transportation industries rely on PredictHQ. Companies like Lighthouse, Domino’s, Chipotle, Uber, and Instacart leverage PredictHQ demand intelligence and event signals to make key business decisions that drive increased revenue and delightful customer experiences.

Ready to see the impact that real-world events have on your specific locations? Schedule a demo to fuel smarter AI and demand forecasts.