Observances are major demand drivers

Observances can include events from New Year's Eve to Chinese Language Day and everything in between. Having ways to further distill these observance-based events will help you slice and dice the data in a way that's meaningful for your business. PredictHQ takes care of that by tagging observances with labels. Once our machine learning models sort events into categories, highly specialized NLP models kick in to add labels to every event so you can build hyper-targeted models. This means individual labels are assigned to each observance so you can further refine your search. For example, your business may be heavily affected by local observances. By being able to filter down to specific labels, you can ensure you're focused on the right observances specific to your business.

On their own, observances may not have tremendous impact but in combination with the rest of our 18 event categories, you will find what we call perfect storms of demand. These are occurrences when multiple events happen on the same day or across the same time period that drive major demand. By leveraging PredictHQ, you can identify peak days more accurately and better plan for real-world demand.