Tag Archive

#marketing strategy

  • March Madness
  • NCAA Basketball
  • QSR

Fast food frenzy: 5 ways QSRs are winning with March Madness fans

Are you prepared for the spending driven by March Madness? Explore 5 ways for QSRs to take advantage of the millions in consumer spending...
More
  • targeted marketing
  • audience targeting
  • data privacy
  • ooh
  • out of home
  • ad-tech

How to maximize event-based OOH advertising at scale

Explore how to use predictive demand intelligence in ad tech to reach your target audience at the right time and place.
More
  • ooh
  • out of home
  • data privacy
  • audience targeting
  • targeted marketing

Bullseye: How event data powers better targeting for OOH advertising

Event data is crucial for creating effective OOH advertising campaigns that reach the right audience, in the right place, and at the...
More
  • out of home
  • ooh
  • ad-tech
  • data privacy
  • Event-based marketing
  • Marketing

Unlock dynamic ad tech with privacy-safe data

Integrate privacy-safe data sets into your campaign planning to power better targeted, data-driven, digital and dynamic OOH advertisements...
More
  • sports
  • CPG
  • FMCG
  • Live TV Events

5 times drink industry leaders crushed it with sports-event marketing

When it comes to fast-moving consumer goods (FMCG) like beverages, one of the most effective ways to market your products is through...
More
  • Location Intelligence
  • Data
  • Marketing
  • occasions

Leverage joint demand and location intelligence for stronger occasion-based marketing

This is a comprehensive guide for Demand Forecasting. It discusses importance of demand forecasting, different types of forecast and...
More
  • How to
  • Marketing

How to Create a Content Strategy

A Content Strategy Gives You Direction & Results In the famous words of Lord Baden Powell, be prepared. And when it comes to your content...
More