Author

Valerie Williams

  • Economic Impact
  • Macau Grand Prix

Macau Grand Prix Revs Up the Local Economy

The Macau Grand Prix has made a triumphant return after a pandemic-induced hiatus, setting new records in attendance and economic impact....
More
  • predicted event spend
  • Economic Impact
  • Vegas Sphere
  • concerts

The Sphere in Las Vegas: Economic growth driven by live events

The Sphere in Las Vegas is a new center of live events and economic activity, driving millions in consumer spending for local businesses...
More
  • targeted marketing
  • Event-based marketing
  • Marketing
  • halloween
  • Restaurants
  • QSR

Event-based marketing for restaurants: Tapping into consumer emotion around events

Discover the connection between events and consumer emotion – and how to use event-based marketing to get personal with your target...
More
  • Restaurants
  • QSR
  • data privacy

How restaurants are reinventing themselves with technology

The restaurant industry has been through several changes over the past three years. Discover ways restaurants are using new tech and...
More
  • QSR
  • Restaurants
  • 2023 Rugby World Cup
  • sports
  • predicted event spend

How to prepare your restaurant for the 2023 Rugby World Cup

The 2023 Rugby World Cup kicks off in France on September 8 and is set to drive millions in spending for local restaurants across the...
More
  • sustainability
  • reduce food waste
  • Demand Forecasting

Prevent food waste at scale with intelligent event data

Leading restaurant and QSR brands across the globe make use of data around upcoming events to more accurately predict demand for food,...
More
  • predicted event spend
  • event impact
  • parades
  • Accommodation

Pride, profits, and parades: 3 ways for hotels to boost occupancy during the National Puerto Rican Day Parade

Get ready to ride the wave of Puerto Rican pride as the National Puerto Rican Day Parade takes over Manhattan's Fifth Avenue on June...
More
  • Accommodation
  • predicted event spend
  • concerts

A Farewell to Deadheads: How hotels can make the most of Dead & Company’s Final Tour

Find out the economic impact of the Dead & Company’s Final Tour and 4 ways for hotels to maximize the booking demand.
More
Next