Latest Stories

  • Polygons
  • public holidays
  • observed holidays
  • non-attended events

Use Polygons to get non-attended events into your data lake

Polygons are now available for our public holidays and observances event categories – making it faster and easier to get non-attended...
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  • event labels
  • PHQ Labels
  • large language models

PHQ Labels: More relevant and representative event labels

We've updated our label generation methods using newer classification and large language models (LLMs) to make event labels more useful...
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  • Predicted End Times for events
  • Predicted End Times for performing arts events
  • Predicted End Times for concerts

Predicted End Times for concerts and performing arts events

Predicted End Times for sports events are used to create an accurate picture of when events are expected to end. We have extended this...
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  • AI-generated event descriptions
  • Deduplication
  • Alternative event title search
  • Machine learning

Additional Updates: October 2023 Quarterly Product Release

Explore more product updates including AI-generated event descriptions, reduced duplicates in our system, and more ways to find the...
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  • targeted marketing
  • Event-based marketing
  • Marketing
  • halloween
  • Restaurants
  • QSR

Event-based marketing for restaurants: Tapping into consumer emotion around events

Discover the connection between events and consumer emotion – and how to use event-based marketing to get personal with your target...
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  • predicted events

Predicted Events: Unlocking a new way to see into the future

With the release of our latest version of the Predicted Events feature, our customers can now look even further into the future to...
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  • Destination marketing
  • Destination marketing agency
  • Madden Media
  • Amazon Web Services

Madden Media uses AWS and PredictHQ to deliver dynamic event insights

Discover how marketing agency Madden Media uses AWS Data Exchange to streamline how they deliver intelligent event data to the travel...
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  • Coldplay
  • Economic Impact
  • event impact
  • concerts

Coldplay's Music of the Spheres Tour: A financial boost for cities across the globe

Coldplay’s Music of the Spheres World Tour has earned $617M+ in ticket sales alone. Find out how one of the most lucrative tours in...
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