Demand Forecasting
Quickly achieve a minimum 10% improvement in Forecast Accuracy
Whether you’re a ‘stroll along a sun-kissed beach in Bali’, ‘dance all night long at Coachella’, or ‘ski down pristine slopes in Austria’ kind of traveller, discovering new cultures and experiencing unforgettable moments is a rite of passage that many of us, young and old, enjoy at various times of our lives. But if you’re in the business of travel and tourism, you’ll understand that there’s a lot of competition out there, all vying for the attention of the same travellers. Wish you could engage with your customers on a more personal level based on their location, travel dates and events happening near them? Now you can, with PredictHQ.
PredictHQ’s API makes it easy to see at a glance when and where events are happening, so you can create and target dynamic content based on your customers’ locations and travel dates. Scheduled local, national and international events like concerts, festivals, sporting fixtures and public holidays, not to mention unscheduled events like severe weather or natural disasters, inspire travelers to book flights, accommodation and tickets in the first place, as well as make last-minute travel plans. We collate and aggregate all of these events into one handy place, so you can see what events are happening and when, then use them to your advantage.
Quickly achieve a minimum 10% improvement in Forecast Accuracy
Use event data to enable your AI models with contextual real-world data
Get value from demand intelligence by being able to upload locations, search and identify relevant events efficiently
Identify demand catalysts to improve supply chain efforts and inventory levels
Unlock better targeting and timing for your ad campaigns with privacy-safe event data
Know impactful events in advance and adjust prices sooner
Reduce labor costs and improve profitability by scheduling around events
Visualize event data through BI tools like Tableau to better understand impact
Ensure your network of delivery drivers is prepared based on demand from events
It’s becoming increasingly common for travel and tourism businesses to engage with their customers by providing dynamic content based on their location and travel dates. But how do you make this customer engagement really useful - and therefore more likely to convert? PredictHQ’s API gives you access to millions of scheduled and unscheduled global events across 18 categories - and counting - and enables you to find relevant events with a simple REST call. Our smart in-house ranking algorithm assigns a numerical rank to every single event we store, so you can filter from major to minor events and see at a glance which ones you should pay special attention to. This event discovery then gives you the power to get inside your customers’ heads and target marketing campaigns directly to their preferences. For example, perhaps you’re an airline company or accommodation provider. Through your online travel booking site, use your customers’ travel destination and date search parameters to alert them about events, to create urgency and context to help improve booking conversions. Or, via post-purchase emails or mobile app, inform them about events happening near where they’re traveling. You could even put together special packages that leverage those events and put more return into your back pocket.
Don't underestimate how much effort it takes to work with event data... Being able to rely on a company whose sole purpose is to remove the ambiguity of event data has been game-changing for us.
The rise of data and technology means that businesses can communicate with their customers like never before. Travel and tourism companies that provide location-based event information to their customer-base are more likely to see a rise in both customer engagement and returns. But we understand that busy people like you don’t have time to trawl through countless sources of data to find events that might impact your bottom line. Thank goodness for PredictHQ, then. We pull multiple data streams and third party APIs into one smart information source so all the scheduled and unscheduled event information that could impact your industry can be found in one handy place. Lookup events by searching within a geographical radius, using IATA codes or geographical place names. You can query multiple categories and locations simultaneously and get JSON responses. Integrate our data with any platform thanks to our easy-to-use API. We also have Python and JavaScript SDKs available. We use the OAuth 2.0 standard for authentication, and access tokens are required to grant application access to the tools available in the API. Your developers won’t need to spend precious time capturing, cleaning and maintaining disparate data sources because we do it for them, plus our API is versioned for easier maintenance, making event discovery, demand forecasting and targeted customer engagement just a few steps away. Now, that’s smart.
Knowing the impact of demand causal factors like events will transform your business. The American Society of Hematology has a $45M estimated economic impact — and that's only one event in one city.
Contact our data science experts to find out the best solutions for your business. We'll get back to you within 1 business day.