Synthetic data... only live, accurate and scalable to train your models

In the realm of data science, synthetic data has long been a staple for training machine learning (ML) and artificial intelligence (AI) models, especially in scenarios where real-world data is scarce, expensive, or laden with privacy concerns. However, synthetic data, despite its benefits, comes with inherent limitations, including lack of realism and complexity which can lead to models that perform well in theory but falter in real-world applications. PredictHQ's Features API offers a superior alternative, enabling data scientists to rapidly prove the impact of real-world events on their business, moving beyond the constraints of synthetic data.

Why Use PredictHQ's Features API?

The Features API by PredictHQ steps in to address the critical need for high-quality, real-world data in training AI and ML models. Here are key reasons why it surpasses synthetic data:

1. Real-World Complexity and Diversity: Unlike synthetic data, PredictHQ's Features API provides access to real-world event data that encompasses the dynamic and unpredictable nature of global events. This diversity in data ensures that models are trained on scenarios that closely mimic real-world complexities, enhancing their applicability and accuracy.
2. High-Quality, Clean Data: PredictHQ emphasizes the importance of data quality, offering a dataset that is aggregated, standardized, deduplicated, and cleansed. This meticulous approach ensures that models are trained on high-quality, accurate data, minimizing the risk of inaccuracies and biases that can arise from poor-quality or synthetic data.
3. Rapid Validation of Event Impact: The Features API allows data scientists to quickly integrate real-world event data into their models to validate the impact of such events on their business operations. This rapid validation is crucial for businesses looking to adapt and strategize in response to real-world changes, a capability that synthetic data cannot provide.
4. Unlocking Insights with the Events API: Beyond model training, PredictHQ's Events API enables businesses to delve deeper into how specific events will impact their operations. This dual-API approach not only aids in training more robust models but also provides actionable insights, allowing businesses to strategize effectively in anticipation of or response to real-world events.

💡 Access upcoming local events today: Improve forecasts, operational platforms, event calendars & more. Get started

Focus on the Local Events that have impact

Not sure what events matter most? Don’t worry - we’ve sorted them for you

Local businesses have the opportunity to maximize their revenue on events occurring nearby. Without reliable event data to point them in the right direction, it could be a case of the blind leading the blind. Until now. Use PredictHQ’s RESTful API to source event data about local events happening nearby, not to mention millions of other national and global events in a wide array of categories, then discover how likely they’re going to impact your business’ bottom line. We collate, aggregate and maintain millions of events, then rank them based on expected attendance, popularity and more so you can quickly determine which ones to focus on to maximize revenue. Users start with Beam to quickly identify what events have impacted demand in the past to make better decisions for the future.

PredictHQ’s AI-Powered Platform takes the guesswork out of important business decisions. Use our data and intelligence to create your own applications to turn predictable and upcoming events into money-makers. Our APIs communicate with any platform, and our AI models and ML algorithms associates event attributes and variables to every piece of data to help determine how important they are. All of this adds up to improved planning and many opportunities to maximize your revenue off local events by creating big marketing campaigns, offering food, travel or accommodation packages, or sending more cabs to key locations.

💡 See what events are nearby you today: Easily search for upcoming local events near you to understand potential future impact Learn more

Get notified when local events are scheduled or change 

Real time event alerts

Have you ever experienced an unexpected lunch rush and later found out about a conference that was just rescheduled in the area? Alternatively, maybe you were expecting an influx of customers after the city’s kickball tournament ended but the surge never came. 

Local events are fluid and when event times are updated, capacity changes, or events are rescheduled, this can have a serious impact on your business. Be the first to know about new events and changed events with PredictHQ Notifications. The real time event alerts platform will keep you updated when local events change or new events in the area are added to the system. You can set up custom Notifications so you’re only alerted about changes or additions to relevant events in your area. With these alerts, you can make swift decisions around staffing and inventory levels so your business stays efficient. 

💡 Notifications: Real-time event alerts provide insight on demand changes Learn More

Making Flat Event Data Intelligent

One local event is not like the other

Keeping abreast of local events doesn’t have to mean you have to constantly trawl local websites. PredictHQ pulls multiple data streams and third party APIs across more than 18 categories (and counting) into one smart information source so all the events you can imagine are easily accessible at a few clicks of a mouse.

PredictHQ does all the heavy lifting for you so you can spend more time building integrations, data models, algorithms and forecasting tools that will help you make the most of increased demand during major local events. From there it’s up to you how you use our data. Lookup events and get JSON responses. Integrate our data with any platform - and to make integrations even easier PredictHQ currently has Python and JavaScript SDKs available. We use the OAuth 2.0 standard for authentication, and access tokens are required to grant application access to the tools available on the API. Developers won’t need to spend precious time capturing, cleaning and maintaining disparate data sources. Plus, our API is versioned for easier maintenance. You can even search for events near a specific location using airport IATA codes, search within a geographical radius, or query multiple locations and categories at the same time.

💡 Talk to an Expert: Learn how strategic demand intelligence can transform your planning and forecasting. Get in touch